Mark Rushworth, CEO of UP Education, is among the key delegates accompanying Prime Minister Christopher Luxon on a diplomatic visit to China. The visit centres on education-focused investment and partnership opportunities.
“Education is one of New Zealand’s most valuable exports,” said Luxon. “Partnerships like these grow our global reputation, develop world-class talent, and strengthen long-term economic and diplomatic ties.”
UP Education Accelerates Growth in Chinese Market
China accounts for the highest volume of offshore enrolments for UP Education, with over 2,400 students joining its programmes since late 2023. The company has recorded annual growth above 50% and is planning to double enrolments by 2026.
Rushworth Highlights China-Based Team Supporting Regional Growth
“We’ve built the largest China-based team of any New Zealand education provider,” said Rushworth. “We’re able to support students, families, and agents in both Tier 1 and Tier 2/3 regions and deliver over 500 engagement events annually, with 10 full-time staff across eight cities, .”
UP Education Launches $250,000 Future Scholarship for Chinese Talent
UP Education has launched a NZ$250,000 ‘Future Scholarship’ fund to support high-achieving Chinese students as part of the Prime Minister’s visit. The scholarship includes full-fee support for students entering foundation programmes in New Zealand, as well as new postgraduate options tailored to globally ambitious learners.
Formalises Partnerships Across Education Levels
The visit also marked the signing of three major Memoranda of Understanding (MoUs) with key Chinese institutions:
- Etonkids Educational Group: This partnership focuses on early childhood education, with collaborative teacher training and academic exchanges involving New Zealand Tertiary College.
- Hangzhou No.2 High School: A new pathway initiative offers direct entry into the University of Auckland Certificate in Foundation Studies.
- Beijing National Day School: The partnership includes direct admission offers and scholarship support for high-performing students, alongside regular outreach sessions with students and families.
“During this visit, we’re proud to be formalising new relationships with leading institutions at every level — from preschool to secondary and tertiary — and reinforcing the role private education plays in delivering life-changing opportunities for students,” said Rushworth.
UP Education exemplifies how private education providers can support national goals, with over 39,000 students across 64 campuses in New Zealand and Australia. “We’re also showcasing how New Zealand institutions can partner authentically and ambitiously with China for shared long-term benefit,” Rushworth added.