The internet is said to be the future of marketing, and many people believe that television will eventually become entirely obsolete.
But is television really on its way out?
While brands and companies can now advertise across numerous online platforms, such as social media, streaming services, and websites, TV advertising continues to deliver strong, positive results for brand growth.
The Advantages of TV Advertising
TV could mean more credibility
The internet often faces criticism for its lack of trustworthiness, with the common belief that anyone can publish content online—which is indeed accurate. Research from Kantar has revealed that TV continues to be classified as the most trusted media channel.
The same applies to advertising. Although searching for products on TikTok can be entertaining, research shows that television, radio, and print continue to have greater influence over consumers’ purchasing decisions.
Unskippable ads
Ad blockers are major challenges for marketers. In contrast, TV viewers cannot easily skip ads unless they switch channels, which makes television a far more effective medium for delivering your message.
TV reaches a larger audience
Television continues to be one of the most powerful tools for reaching larger audiences. With millions of households watching every day, TV is frequently the go-to medium when aiming to connect with a large number of people quickly.
TV ads can be repurposed
Shorter clips of the video can be produced and embedded on the website. Additionally, videos can be shared on social media platforms or included in emails to enhance engagement and results.
Stronger emotional connection
By combining sight, sound, and motion, TV ads clearly bring brands to life, creating a lasting impression. There’s truly no more effective way to tell a brand’s story and create an emotional connection with potential customers at the top of the funnel.
Final Thoughts
The global TV advertising market size is projected to grow from approximately $255.79 billion in 2025 to about $368.83 billion by 2034, with a compound annual growth rate (CAGR) of 4.15%.
While the initial investment for TV advertising can be costly, you may quickly begin to see a return on your investment. If the results don’t meet your expectations, you can simply discontinue purchasing airtime and repurpose the content elsewhere!