The World Economic Forum’s Travel and Tourism at a Turning Point report (July 2025) identifies business events as the main driving force behind global tourism expansion over the next five years.
The business travel sector is projected to grow at a compound annual growth rate (CAGR) of 9% through to 2030, with strong potential in meetings, incentives, conferences, and exhibitions. Business events now rank among the fastest-growing segments in global tourism.
New Zealand Encouraged to Strengthen Global Competitiveness
Business Events Industry Aotearoa (BEIA) sees a timely opportunity for New Zealand, BEIA Chief Executive Lisa Hopkins emphasised the need for action. “New Zealand needs to be ready to capture this growth, to stand out from the international competition as an attractive business events destination,” said Hopkins.
The organisation stressed that preparation will be essential to maintaining relevance and appeal in an increasingly competitive market.
Public Funding Supports Growth in Conference Bids
Recent government investment is showing clear results by funding from the Tourism Boost package which shows immense support to the initiative.
According to Tourism New Zealand’s Statement of Performance Expectations 2025–2026, the value of conference bids supported through the Conference Assistance Programme has increased from US$85 million to US$112 million.
“This funding is key to encouraging New Zealand business leaders to effectively compete with destinations now offering even more substantial incentives and continuity is king,” she said. Destinations perceived as safe and reliable are gaining increased attention which is an area where New Zealand is well-positioned.
New Convention Centres Expand Event Capabilities
Developments in New Zealand’s events infrastructure are helping the country compete more effectively on the world stage. Te Pae Christchurch, Tākina Wellington, and the upcoming New Zealand International Convention Centre (NZICC) in Auckland are strengthening the national events portfolio.
“The three new convention centres together will create 1400 new jobs, over 300,000 room nights annually and direct spend in excess of US$91 million.” Hopkins outlined the anticipated impact.
Airport and hotel upgrades are also underway to ensure the visitor experience meets international standards and supports large-scale delegate attendance.
Business Events Create Enduring Economic Value
Business events help drive various economic engagement outside of the tourism sector. “Business events are not just good for tourism growth, they open doors to global knowledge, trade, and investment,” said Hopkins.
The events will bring together influential figures from science, innovation, policy, and business — building connections that can deliver long-term outcomes for New Zealand.
The WEF report also identifies sustainability as a priority for future growth — a theme that aligns with New Zealand’s current positioning. “As a key action area, the report identifies enhancing sustainability… a position New Zealand already takes a lead in,” Hopkins added.
Cross-Industry Collaboration Required for Ongoing Progress
“Boosting New Zealand’s business events growth is a collaborative effort,” Hopkinssaid. Progress relies on the combined efforts of Tourism New Zealand, regional convention bureaux, professional conference organisers, and businesses across hospitality, technology, and creative industries.