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Explore our coverage of New Zealand and World politics, economics, business and culture.

9 proven strategies to generate more leads for your business

9 proven strategies to generate more leads for your business

Generating leads is the lifeblood of business growth. Whether you're a budding startup or an established enterprise, the ability to...

By Mike Jerome Infante | 22 May 2024 | 4 min read
the ultimate playbook for email marketing success

The ultimate playbook for email marketing success

Email remains a critical factor for businesses aiming to establish communication and connect with their audience effectively. When executed with...

By Mike Jerome Infante | 22 May 2024 | 4 min read
predictive

Predictive vs. generative AI: What’s the difference?

If you’ve been keeping up with discussions about artificial intelligence, you might have heard the terms “predictive” and “generative” AI....

By Leenah-Leen Arandia | 22 May 2024 | 4 min read
ai features you didn't know existed on your apple watch

AI features you didn’t know existed on your Apple Watch

Apple has only recently joined the generative AI conversation publicly, although not by deploying a chatbot like ChatGPT. Artificial intelligence...

By Mike Jerome Infante | 22 May 2024 | 3 min read
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The political polarisation problem

Perhaps New Zealand is known for its balanced and centrist politics. However, we are not immune to political polarisation. Across the...

By Ben O'Connell | 06 May 2024 | 6 min read
greenwashing

Your business might be greenwashing and not even know it

The rising awareness of climate change and other environmental issues has pushed companies to prioritise the promotion of their sustainability...

By Leenah-Leen Arandia | 03 May 2024 | 3 min read
the rise of blue green roofs in sustainable urban design

Blue-Green roofs and the future of urban sustainability

Amidst escalating urbanisation and climate change, sustainable urban development has never been more urgent. Against this backdrop, innovative green infrastructure...

By Mike Jerome Infante | 29 Apr 2024 | 4 min read
user generated content

Why your business needs user-generated content

Earned media is an article or other form of public endorsement of a brand or company that wasn’t sponsored by...

By Leenah-Leen Arandia | 25 Apr 2024 | 4 min read
guide featured min

A guide to protecting yourself from AI scam calls

The rise of artificial intelligence-driven scam calls or communications fraud presents a growing threat to individuals from different walks of...

By Mike Jerome Infante | 25 Apr 2024 | 4 min read
marketing

Humour in marketing: Should brands use it more?

Findings published by Oracle reveal that 88% of consumers actively seek experiences that bring laughter or smiles, with 78% of...

By Leenah-Leen Arandia | 24 Apr 2024 | 4 min read
navigating ai

Navigating AI anxiety in the age of innovation

Artificial intelligence stands out as one of the most transformative and promising innovations of our time. From enhancing healthcare diagnostics...

By Mike Jerome Infante | 19 Apr 2024 | 3 min read
ai featured imag

How to spot AI-generated images

Artificial intelligence tools such as Midjourney, Stable Diffusion, DALL-E/ChatGPT, and Gencraft can be incredibly useful in generating unique images from...

By Leenah-Leen Arandia | 11 Apr 2024 | 5 min read
climate anxiety

Have you ever heard of climate anxiety?

If you are anxious about the future of our planet, you are not alone.  Data from Google Trends has shown that...

By Leenah-Leen Arandia | 10 Apr 2024 | 3 min read
open ai

ChatGPT now accessible without sign-ups

In a groundbreaking move, OpenAI has announced that its renowned conversational AI model, ChatGPT, will now be accessible without requiring...

By Mike Jerome Infante | 10 Apr 2024 | 3 min read
ai

How artificial intelligence is reshaping healthcare

In recent years, artificial intelligence (AI) has emerged as an integral tool in revolutionising healthcare. From predictive analytics to personalised...

By Mike Jerome Infante | 10 Apr 2024 | 6 min read
main

The best noise-cancelling headphones of 2024

The sound of car engines, planes, and other public transport, the background chatter in cafes, barking dogs, crying babies, and...

By Leenah-Leen Arandia | 10 Apr 2024 | 4 min read