New Zealand consultancy GravityLab has been recognised as the world’s top-ranked company in its B Corp category, beating out international tech competitors for social and environmental performance.
The recognition follows the firm’s 2025 B Corp recertification and highlights its unusual model of combining automation consulting with frontline anti-trafficking work.
Global Recognition for ESG Leadership
The B Corp framework evaluates governance, environmental responsibility, employee wellbeing and supply chain ethics.
GravityLab was ranked 1st in New Zealand, 2nd in Australia, and 1st globally in “Technology-Based Support Services and Computer Programming Services.”
CEO and founder Daniel Howell said the company’s impact-driven structure sets it apart. “Too many companies are still asking how they can ‘justify’ or afford doing good. We have flipped the question. What happens when you build a company where doing good is the reason it exists?”
Profits Channelled Into Anti-Trafficking Initiatives
What makes the company different is that its profits are directed to fighting human trafficking in Southeast Asia, primarily through the Ronnasit Foundation.
GravityLab has earned about $1 million for frontline work, funding the employment of seven agents who conduct rescue operations and prosecutions over the past seven years.
More than 500 children have been rescued, and the agents recently secured a conviction against a senior police officer involved in child sex trafficking, resulting in a 325-year prison sentence.
“Our agents have never lost a case,” Howell said. “That’s not just good for the mission – it also gives our team a reason to care deeply about doing excellent work every day.”
Driving Commercial Growth Alongside Social Purpose
GravityLab continues to win projects across APAC, Europe and North America, supporting logistics firms, law practices, government agencies and listed companies.
“People think giving away equity or prioritising social good means sacrificing growth. For us, it’s the opposite. This model has made our team more productive, our culture stronger and our brand more trusted,” Howell said.
Proving That Purpose and Scale Can Coexist
Howell sees GravityLab’s example as evidence that impact and performance are not mutually exclusive. “We’re not perfect – but we’re proof that it’s possible to do things differently and that doing good can scale.”