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Explore our coverage of New Zealand and World politics, economics, business and culture.

smartphone

AI takes over smartphone marketing as Google, Samsung lead

Photo Source: Tyler Lastovich The smartphone industry is changing rapidly, with artificial intelligence (AI) becoming the new frontier for competitive advantage....

By Nicole Valdez | 03 Mar 2025 | 5 min read
businessmentor

Why business mentorship is key to career success

Photo Source: Christina Morillo A mentor provides essential support, industry insights, and strategic advice that accelerate professional development and open...

By Nicole Valdez | 28 Feb 2025 | 5 min read
gigeconomycompliance

How NZ businesses address gig economy compliance

Photo Source: Andrea Piacquadio Businesses are now able to quickly tap into a diverse talent pool while offering workers the flexibility...

By Nicole Valdez | 28 Feb 2025 | 5 min read
online networking

The ultimate guide to mastering LinkedIn for online networking success

Photo Source: Airam Dato-on Successful B2B networking hinges on a strong digital presence. Online platforms offer various access to global networks,...

By Nicole Valdez | 27 Feb 2025 | 7 min read
everyone isn't your customer finding your target market

Everyone Isn’t Your Customer: Finding your target market

Every business needs a good marketing strategy—a way to promote who you are as a brand and get people to...

By Leenah-Leen Arandia | 27 Feb 2025 | 3 min read
sustainabilityleadership

The value of sustainability management education in business

Photo Source: Miguel Á. Padriñán Sustainability management and leadership are now integral to shaping the future of business worldwide, including in...

By Nicole Valdez | 27 Feb 2025 | 4 min read
employee motivation

Why trust and autonomy are the keys to employee motivation

Photo Source: Pexels.com Motivating employees is a continual challenge for business leaders, HR professionals, and managers striving for improved engagement and...

By Nicole Valdez | 25 Feb 2025 | 5 min read
grief

How to help employees navigate grief

Photo Source: Kaboompics.com Grief is a deeply personal experience that can significantly impact an employee’s emotional well-being and work performance. Handling...

By Nicole Valdez | 24 Feb 2025 | 6 min read
business failure

What should I do if my business is failing?

A failed business is every entrepreneur’s worst nightmare. Sadly, this “nightmare” is a frequent reality for many. If you're among...

By Leenah-Leen Arandia | 20 Feb 2025 | 2 min read
sustainable

Top essential eco-friendly office supplies

Photo Source: Pexels.com Environmental concerns are no longer distant challenges—they're immediate and pressing, making sustainability a must for businesses today....

By Nicole Valdez | 19 Feb 2025 | 6 min read
healthy eating

10 tips for healthy eating while working from home

Photo Source: Jane Trang Doan The rise of remote work has transformed daily routines, making it easier for professionals to balance...

By Nicole Valdez | 19 Feb 2025 | 4 min read
boosting conversion rates with better ctas

Boosting conversion rates with better CTAs

A CTA, or call-to-action, is a marketing term that refers to a prompt designed to encourage a specific action from...

By Leenah-Leen Arandia | 18 Feb 2025 | 2 min read
micromanagement

How to avoid micromanagement and empower your team to thrive

Photo Source: Jonathan Borba Micromanagement is a common yet detrimental leadership habit that stifles productivity, damages morale, and leads to high...

By Nicole Valdez | 17 Feb 2025 | 6 min read
lemonwater

Is hot lemon water really a miracle drink?

Photo Source: Julia Zolotova Hot lemon water has become a staple in the wellness industry, with influencers and health brands promoting...

By Nicole Valdez | 16 Feb 2025 | 4 min read
signs you're not hiring the right person (and how to fix it)

Signs you’re not hiring the right person (and how to fix it)

Bad hiring decisions can be expensive mistakes. According to a survey, 75% of employers experienced hiring the wrong person for...

By Leenah-Leen Arandia | 13 Feb 2025 | 3 min read
cognitive

How to tackle mental fatigue after work

Photo Source: Andrea Piacquadio The experience of ending a workday with more than just physical fatigue is all too familiar to...

By Nicole Valdez | 12 Feb 2025 | 6 min read